LIWEST Social Media

This social media series was a project I worked on at Primeconcept for the client LIWEST. The campaign centered around the fictional character Mike Farino, who originally appeared in an ORF TV series. While the character wasn’t new, the goal was to bring him back into the spotlight in a fresh and engaging way.
My task was to edit fake behind-the-scenes videos in the style of reality TV. During the main commercial shoot, a second camera captured footage of what was happening on set. This material was handed over to me, and I edited 25 different clips from it. I developed storylines around the raw footage and wrote voice-over scripts to match the tone and format of the campaign.

2025